Skills & Competencies for Direct Mail Specialist

Direct Mail Specialist job profile

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JOB SUMMARY for Direct Mail Specialist

Manages all direct mail programs, processes, and materials to insure effective and on-time results.

JOB RESPONSIBILITIES for Direct Mail Specialist

Oversees warehouse inventory and reorders items as needed. Works with Marketing campaign team to select and manage vendors. Tracks and evaluates direct mail program effectiveness and makes recommendations for improvements.

Direct Mail Specialist SALARY RANGE

BASE 50%
$81,169
TOTAL 50%
$82,732
Job Level
P02
Job Code
CM0200087
Education/Degree
Bachelor's Degree
Reports To
Manager

Direct Mail Specialist Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Direct Mail Specialist skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Direct Mail Specialist

1 Job Family Competencies – Campaign Management
Proficiency Level -3
Skill definition-Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Level 1 Behaviors
(General Familiarity)
Follows campaign management techniques and procedures.
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Level 2 Behaviors
(Light Experience)
Supports campaign management across multiple channels.
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Level 3 Behaviors
(Moderate Experience)
Executes digital marketing campaigns across industry channels to showcase our products and services.
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Level 4 Behaviors
(Extensive Experience)
Provides training to optimize the campaign management best practices.
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Level 5 Behaviors
(Mastery)
Establishes marketing campaign management tools to measure return of investments.
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2 Job Family Competencies – Demand Generation
Proficiency Level -3
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the different types of demand generation marketing tactics.
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Level 2 Behaviors
(Light Experience)
Reports the impacts of demand generation activities on sales pipelines and revenues.
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Level 3 Behaviors
(Moderate Experience)
Prepares an agreed-upon integrated sales and marketing plan to drive growth in demand generation activities.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of demand generation initiatives to achieve revenue goals.
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Level 5 Behaviors
(Mastery)
Leads the development and implementation of demand generation programs to expand revenues.
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3 Direct Mail Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Direct Mail Specialist
Proficiency Level - 4
5 Competency for - Direct Mail Specialist
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Direct Mail Specialist

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
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2 Core Competencies – Fostering Teamwork
Proficiency Level -3
Skill definition-Effectively collaborating and working with others in a group to achieve a shared goal.
Level 1 Behaviors
(General Familiarity)
Lists the essential elements in ensuring teamwork within the workplace.
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Level 2 Behaviors
(Light Experience)
Researches tips and tactics to strengthen teamwork and group coordination.
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Level 3 Behaviors
(Moderate Experience)
Seeks opportunities to celebrate team accomplishments and milestones to encourage better performance.
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Level 4 Behaviors
(Extensive Experience)
Keeps the team's high enthusiasm and energy levels under difficult or adverse situations.
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Level 5 Behaviors
(Mastery)
Establishes standard operating procedures to enable a unified workforce.
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3 Direct Mail Specialist - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Direct Mail Specialist
Proficiency Level - 4
5 Competency for - Direct Mail Specialist
Proficiency Level - 5

Summary of Direct Mail Specialist skills and competencies

There are 0 hard skills for Direct Mail Specialist.
10 general skills for Direct Mail Specialist, Campaign Management, Demand Generation, Digital Marketing, etc.
9 soft skills for Direct Mail Specialist, Key Performance Indicators (KPI), Fostering Teamwork, Innovation, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Direct Mail Specialist, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Fostering Teamwork, and be skilled in Innovation.

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